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Linda Kramer

Linda Kramer
Vice President , Fragrance Evaluation at TAKASAGO INTERNATIONAL CORP
Greater New York City Area

Общие сведения
Highly creative beauty industry professional with solid global experience in all product categories in mass, specialty and luxury distribution channels.

Self-motivated, energetic individual with the ability to adapt quickly to changing priorities in a fast paced environment.

Motivate and develop teams/individuals to reach their highest potential.

NYS License, Cosmetology

Specialties: New Product Development in all categories including fine fragrance, personal care, hair care, home fragrance and scented promotional materials, Strong Fragrance Evaluation/Olfactive Skills, Trend Analysis/Translation, Team Building/Leadership, Goal Driven

Опыт работы

TAKASAGO INTERNATIONAL CORP
Vice President , Fragrance Evaluation
Название компании TAKASAGO INTERNATIONAL CORP
Даты начала и окончания работыиюнь 2018 – настоящее время
Продолжительность трудоустройства1 г. 11 мес.
РегионGreater New York City Area

Avon
Sr. Manager, Creative Fragrance Development
Название компании Avon
Даты начала и окончания работыокт. 2010 – июнь 2018
Продолжительность трудоустройства7 лет 9 мес.

Symrise
Sr. Director, Fine Fragrance Evaluation
Название компании Symrise
Даты начала и окончания работыянв. 2009 – окт. 2010
Продолжительность трудоустройства1 г. 10 мес.

L'Oreal
Assistant Vice President, Global Fragrance Development, Ralph Lauren Fragrances
Название компании L'Oreal
Даты начала и окончания работыянв. 2005 – дек. 2008
Продолжительность трудоустройства4 г.

Fragrance Resources
Manager, Fragrance Evaluation
Название компании Fragrance Resources
Даты начала и окончания работымарт 2002 – дек. 2004
Продолжительность трудоустройства2 г. 10 мес.

РегионNew York
Bath & Body Works and White Barn
Fragrance Development
Название компании Bath & Body Works and White Barn
Даты начала и окончания работымарт 2000 – март 2002
Продолжительность трудоустройства2 г. 1 мес.

РегионNew York
Coty
Product Development Coordinator
Название компании Coty
Даты начала и окончания работы1997 – 2000
Продолжительность трудоустройства3 г.

Образование

Fashion Institute of Technology
Название степениBachelor of Science СпециализацияCosmetics and Fragrance Marketing
Даты начала и окончания или ожидаемый год окончания 1992 – 1996

Волонтёрский опыт
Fashion Institute of Technology
Student Mentor
Название компанииFashion Institute of Technology
Даты начала и окончания волонтёрской деятельностисент. 2004 – настоящее время Продолжительность волонтёрства15 лет 8 мес.
Student Mentor- Cosmetics, Fragrances and Toiletries Program

Interview with Linda Kramer, Assistant Vice-President for Ralph Lauren Fragrances {Perfume Q & A}
1 - How did the creative team decide to express the idea of “wildness” in Ralph Wild?

The first step is to identify the key elements of the brand – This fragrance was designed to represent a girl who is spontaneous, fearless and confident. We also look at the imagery and the color of the packaging. Based on all of these elements of Ralph Wild, it was clear to us that we needed to create a fragrance that would make a bold statement but would also tie in the Ralph Wild Girl’s personality and the color of the packaging.

2- Juicy candied nuances and fruity-floral perfumes seem to be very popular nowadays, why do you think that is?

Fruity floral fragrances with candy-like and edible nuances are indeed very popular right now. The reason being is the comforting, familiarity of these notes as well as the nostalgic effect they have on us. These types of notes have the amazing ability to olfactively transport us back to the happy memories of our youth...

3 - What is your first perfume memory?

My first perfume memory is the smell of Lauren. Growing up I emulated my older sister and she wore Lauren. I can still remember the smell of it in the air as I watched her get ready to go out. Wearing it made me feel sophisticated and feminine.

4 - When did you know you wanted to go into fragrances?

When I was younger, I was fascinated with fragrance. I went to private school where I wore a uniform and wasn’t allowed to wear make- up, so fragrance was the only true way I could express myself. Not only was I was obsessed with trying new fragrances, I loved reading the fashion magazines to see the fragrance ads – the beautiful, seductive women, the elegant, elaborate packaging, the exotic imagery. It amazed me how a blend of certain ingredients could not only smell great, but could completely transport you to another place.

5 – What do you love most about your job as a fragrance developer?

What I love most about my job is the actual fragrance development itself. I enjoy interacting with the Perfumers and smelling new molecules/accords and brainstorming on new and different ingredient combinations. I also love working for such an iconic designer as Ralph Lauren. I am continually inspired by Mr. Lauren’s vision; his input in the development process is invaluable.

6 – Is it particularly challenging to work with a broad audience in mind?

I wouldn’t say it is challenging, it’s more about reminding yourself that the fragrances you are working on aren’t being developed for your personal use. It’s very important to keep an open mind when developing, especially when working with notes/ingredients that you might not personally like, but you know are right for the fragrance.

7 – What are the qualities of a good perfume to you?

I think the most important quality of a good perfume is the way it makes you feel when you wear it. As in fashion, fragrance in an extension of who you are; fragrance should give you confidence and should make you feel good.

8 – What is the best compliment you received concerning a fragrance you created?

The biggest compliment is when you randomly pass someone on the street or stand next to them on the subway and can smell that they are wearing a fragrance you’ve worked on.

9 – How would you describe Ralph Wild in one sentence?

Ralph Wild is a vibrant, juicy, bold creation designed for someone who is confident, likes to have fun and is ready for anything!
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